A year ago, Maike decided to pour all her accumulated professional experience into a cool learning system for children. She tried it out directly in her courses at preschools and in her music school. She has developed all the products on lean principles, in direct contact with customers, and reacts quickly to feedback.
The design, haptics and audiovisual content Maike has created draw on insights from neuroscience and learning psychology to provide children with a perfect foundation for learning.
She has run split tests on many of the teaching units in the books and optimized or exchanged them on the basis of the results.
Thanks to the interlinked digital and analog contents, „Rock the Boat with Cap’n Portcrash®“ offers a state-of-the-art learning experience, without losing sight of the most important aspects of the learning process. The emotional attachment to the well-rounded characters makes learning easy, and the gamification elements add plenty of fun to the learning system.
By means of emotional, informal and somatic learning, children are able to grasp even quite demanding content with ease. The learning process involves plenty of movement and stories, all with the comforting reassurance that it’s fine to just try things out, rather than simply being confronted with all the material that has to be learnt.